It all started with...

A Place to Play.


As Ruidoso natives, we've been hanging out in these beautiful mountains our whole lives. For us, it's always been a place to play. Scenic and secluded, it is where we hike, bike, fish, and cool off. And since we're still hanging out here, we thought we might as well make a living at it.


Backcountry Attitudes is our business but it's also born from the ethos of Ruidoso, a place that's always been about enjoying nature with family and friends. We have moved our operations to 1203 Sudderth where we now have a full range of great outdoor gear. Our buggies will be roaming the woods (did you know we just added three more to our fleet??), our stand-up paddle boards will glide the calm waters (we are also giving lessons this summer at Grindstone Lake), and our hearts will forever remain in these mountains.

So come join us. We have tons of fun stuff you have to see….

- Jazmin & Lance Roe

Owners, Backcountry Attitudes